Group Director, Marketing Solutions, Facebook
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Alfredo Tan is Group Director of Marketing Solutions at Facebook, where he leads a team responsible for strategic marketing relationships with agencies and Fortune 500 companies across Canada. Prior to Facebook, Alfredo was responsible for a broad portfolio as a Senior Director at Yahoo! in charge of leading the Mobile, Business Development and Search Marketing teams. He also managed the Rogers Yahoo! Partnership across media, internet, and wireless.
Alfredo has also worked as Strategic Alliances Director at Sympatico MSN and was responsible for media sales, business development and strategic partnerships. Before entering the exciting world of digital media and the Internet, he worked in enterprise marketing and strategy at Bell Canada where he played a key role in developing and negotiating the Strategic Alliance between Cisco Systems and Bell Canada. He started his career in high tech as a Systems Engineer at Bell Nexxia, consulting for some of Canada’s largest financial institutions. Alfredo currently sits on the board of directors of the Interactive Advertising Bureau in Canada.
Previously, Alfredo was a lifestyle coach & personal trainer, holding numerous national certifications. He was also a writer and fitness consultant for a Toronto-based adventure magazine. Alfredo holds a Bachelor’s degree in Forensic Science & Biology from the University of Toronto, a Master’s degree with a specialization in Information Systems & Technology from McMaster University. He has also completed Executive Programs at the Harvard Business School.