Vice President, Marketing, Hyundai Canada
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John Vernile became Vice President, Marketing of Hyundai Auto Canada Corp. on October 30, 2006.
Vernile is responsible for all aspects of Hyundai Auto Canada’s business relating to its marketing process. Vernile will leads a cross functional team responsible for developing a strong Canadian brand image for Hyundai products, creating a personal connection between products and consumers through strategic advertising, initiating innovative sales promotions and strategies, managing the company’s strategic and product planning as well as building excitement amongst the dealer organization.
Vernile joined the company following a 25 year career at Ford Motor Company of Canada. During his time at Ford, Vernile held a number of positions with increasing scope and responsibility in the areas of Sales, Marketing, Parts and Service. His sales experience with Ford took him across Canada and included experience as a Group & Portfolio Brand Manager for Latin America, based at Ford Head Office in Dearborn, Michigan. His last role with Ford of Canada was that of Ontario Regional Manager servicing 162 dealers.
Vernile holds a Bachelor’s degree in business from McMaster University.